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Sprouts Re- design

Branding/ Identity

The goal is to modernize the identity and create a flexible system that could be applied across a wide range of applications. Sprouts focuses on "farm-fresh produce and other healthy, affordable items." The re-design aims to express their focus through an idea of a germinated seed that is continuously growing and connecting
consumers to fresh produces or products. 


Original Logo

Re-designed Logo

Color Palette




Design Iterations